Today, we welcome guest bloggers Paula and Krista from Flux Digital. They specialise in building visually stunning, user-friendly websites for businesses and share with us eight ways to optimise your website.
Website optimisation is a bit of a buzz word in the online world, at Flux Digital, we like to think of it as steps you can take and processes you can implement to make your website function better, be more user friendly and to most importantly make sure it converts more visitors to your site into clients and customers. To have a website that converts well, it needs to be functioning at an optimised level so we have put together eight ways that you can optimize your website.
1. Do your keyword research
For you to get any Google love you need to know what keywords people are typing into the search engines to be able to find your product or service. If you have not done your keyword research then your website copy could be based around descriptions that are not worth anything (in terms of search volume in Google), sometimes the difference between having a ‘s’ on the end of a word or not can mean the difference of thousands of searches.
Keyword Monthly Search Volume in Australia
Clothing store – 260
Clothing stores – 1600
2. Use the keywords correctly
SEO (Search Engine Optimisation) keywords should be used in the title of your page, post or product; and in the description and in any images on your website. Use a variation of relevant keywords in these areas and in your copy but do NOT go crazy, if you overstuff your site with SEO keywords it will do more harm than good in Google’s eyes.
3. Be strategic with your call to actions
Think about the top three things you would like people to do when they land on your website, is it to sign up for the newsletter, buy your service or product or contact you? Decide on the priority of these possible actions, choose the #1 and make sure that is at the top of the website, above the fold, put the other CTAs (call to actions) either further down the page or on other pages. Don’t create decision paralysis with too many choices on your home page.
4. Solve problems
It should be no surprise that people want to know WIIFM (what’s in it for me), they are searching for solutions to their problems and they want to know how YOU can solve them or add value to their life. Your website copy, product or service explanations and CTAs should be based around how you can help them. What are the benefits, not the features!
5. Be fast and friendly
If your website is not super fast and easy to navigate around you will loose people in the first 10-20 seconds. According to Statisticbrain.com, eight seconds is the average person’s attention span and only 28% of words are read on an average web page. So, to have any chance at capturing website visitor’s attention you need to deliver your information fast (talk to your web developer or host about this) and your information needs to tell them what you offer and what you want them to do at a glance (above the fold).
6. Understand What Works
If you don’t know what is working or not working, how can you improve it? Using a tool like Google Analytics allows you to see exactly what pages and content people are visiting and how long they are staying on these pages, what keywords they used to find the site and a plethora of other data (don’t yawn too soon, it is valuable stuff you want to pay attention to). We are a big fan of the suck it and see approach at Flux, give it a go, try different things and see what people are responding in the reports, do less of the crappy stuff and more of the good stuff …. win-win.
7. Be Visually Stunning
- Does your website make an impact?
- Are the images and graphics high quality?
- How is your branding, does everything match and make sense?
- Do you have clear titles and easy to read copy (remember people skim)
- What is your competition doing, are you on par or falling behind?
- Would you want to buy from your website?
If your answer is NO to any these questions then you have a problem and a place to start with some improvements for your website. If it is not visually stunning and appealing, then just like in tip #2 you are going to loose them in 8 seconds.
8. Be Social
A topic that is harped on about a lot I know …. but Google loves a good social signal; so the more likes, comments and shares you can get for your content the better. To make this possible you need to have links to your social media on your site as well as the ability for people to be able to share, like and comment on your content within your website. If your website theme does not have this functionality you can always add it with a social sharing plugin.
So, here are eight ways to get you started making your website more user friendly. If you can nail these eight ideas, your website will be well on it’s way to becoming a conversion magnet.
Paula & Krista